The prevalence of self-media and artificial intelligence (AI) brings new opportunities to e-commerce industry. In this seminar, an expert is invited to analyse the characteristics of WeChat Channels, a popular social media in the Mainland, including its operating system and goal orientation, patterns on data diversion, and matrix operation. Latest tips for utilising AI in operating e-commerce, such as how to let product information reach more potential consumers through AI and how to make use of AI to create popular products in the market in a short time, will also be shared, with a view to assisting SMEs in getting the techniques to utilise self-media and AI to expand market and save time and cost.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Language: Cantonese 

Speaker:

• Mr Chois Choi - Strategy Consultant, Source Network Media Group